Real enthusiasts who know their stuff care about the brand they buy. Adapting to sudden change on the fly is no longer optional.

eCommerce needs agility and flexibility now more than ever.

It was a great opportunity for ecommerce providers and brands to share insights and perspectives on the path forward. I moderated the panel along with Aseem Chandra, EIR at Mayfield. To answer these, and many other such questions, Mayfield hosted a panel of eCommerce brand and technology experts to discuss how the industry is evolving. How did the 2020 holiday buying season shape up? How will consumer buying behaviors evolve from here? How are brands responding to these rapid shifts in consumer behavior? And what industry trends and new technologies will shape the future of eCommerce? However, as traditional comes back online in 2021, its impact on eCommerce remains to be seen. online sales, and eCommerce will be more than 19% of all retail for 2020, up from 14% in 2019.

Years of change have happened in weeks, and products rarely bought online are now ecommerce staples. 2020 has left an enduring mark on the consumer landscape.

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